Project

Fashion Interactions

1. Federico Cabrera, from the series Un Fit .jpg

Fashion Interactions, a multidisciplinary exhibition that explores fashion culture by means of contemporary art, design and media was on view for public from November 11 to December 11, 2013. The exhibited works commented on the unsustainability of the fashion industry, analyze the relationship of fashion and corporeality, and investigate how people use clothes as tools for building their identities. All the artworks were created in collaboration with artist-designer pairs or groups. 

The exhibition presented works from Federico Cabrera, Heidi Lunabba, Jasmin Mishima, Anna Mustonen, Nutty Tarts, Timo Rissanen, Salla Salin, Heidi Soidinsalo, Saara Töyrylä and Timo Wright and is curated by Annamari Vänskä and Hazel Clark. Fashion Interactions is based on a group exhibition titled Boutique that was on view at the Amos Anderson Museum in Helsinki during fall 2012. The re-edited exhibition presented three entities of artworks that were originally created for Boutique but were updated to fit the New York context.


Choreographer Anna Mustonen and dancer Saara Töyryla with stylist Jasmin Mishima: un fit, 2013, dance performance

Choreographer Anna Mustonen and dancer Saara Töyryla with stylist Jasmin Mishima: un fit, 2013, dance performance

Timo Rissanen and Salla Salin: 15%, 2013, performance

Timo Rissanen and Salla Salin: 15%, 2013, performance

Nutty Tarts / Tärähtäneet Ämmät and Heidi Lunabba: Dresscode, 2013

Visual identity by Lotta Nieminen

Artists and Pieces

Dresscode is a community based art project that raises questions such as how we choose our clothes, what kind of an image we want to build about ourselves and how these intentions correlate with our socioeconomic status. Dresscode is a collaboration between artist-duo Nutty Tarts and visual artist Heidi Lunabba. The first edition of the Dresscode project took place in Helsinki in 2012. The NYC edition of the project was photographed this August in three different locations: Madison Avenue in Manhattan, 161th street in the Bronx and Greenpoint in Brooklyn.

Un fit brings together dance, fashion, sound and video art, in order to analyze the relationship between the almost immaterial corporeality of fashion and a material body that exceeds the strict boundaries posed by fashion. The piece focuses especially on the interface between clothing and the body, and how the forms, material and style of clothing affect us. Un fit is realized by choreographer Anna Mustonen, dancer Saara Töyrylä, photographer Federico Cabrera, stylist Jasmin Mishima, media artist Timo Wright and sound artist Heidi Soidinsalo. 

Timo Rissanen’s and Salla Salin’s 15% is a performative installation addressing the global fashion system: an industry interconnected with both human and ecological systems. The installation creates a production line in a gallery. A performer, working on the production line, makes white t-shirts. The whole process, from cutting the fabric to ironing the final product, is put on display. Each shirt is numbered; the off-cut waste is packed boutique-style and the shirts prepared for retail – as a by-product of the waste. Instead of selling the final products, the audience was given a change to get a t-shirt and its by-product by donating for a charity organization of choice.

 

The exhibition was supported by the Finnish Ministry of Education and Culture, Frame Visual Art Finland and Consulate General of Finland in New York.

http://www.fciny.org/program/frenn
http://www.fciny.org/program/fashion-curating-now
http://www.fciny.org/program/hanna-sarn
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